One Woman’s High-Touch Bid to Upend the Sex-Toy Industry | WIRED
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longRead but in the end it comes down to the typical Venture capital (tech) startups.
You build a brand on some (non) existing things , promote it as revolutionary, spin the marketing wheel, add some buzzwords, collect billions of dollars and in the end you just burn the money.
You tell a story about how you got inspired blablabal... etc..
Also note that many employees left the company...
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Lora DiCarlo said her company’s robotic vibrator, the Osé, would redefine the market. But her hyped-up personal brand would be the real master stroke.
www.wired.com