One Woman’s High-Touch Bid to Upend the Sex-Toy Industry | WIRED
but in the end it comes down to the typical Venture capital (tech) startups.
You build a brand on some (non) existing things , promote it as revolutionary, spin the marketing wheel, add some buzzwords, collect billions of dollars and in the end you just burn the money.
You tell a story about how you got inspired blablabal... etc..
Also note that many employees left the company...
Lora DiCarlo said her company’s robotic vibrator, the Osé, would redefine the market. But her hyped-up personal brand would be the real master stroke.www.wired.com