Norwegian Sigurd Vedal, 47, whose website Rich Meet Beautiful claimed to offer a “Fifty Shades of Grey” experience to young women, is being prosecuted following a complaint by the Université Libre de Bruxelles. Trucks bearing large posters promoting the website, described as a “sugar daddy and sugar baby dating site”, appeared on the outskirts of campuses in Brussels last year. The advertisement invited students to “improve your style of life [by getting] a sugar daddy”.